| Insufficient Investment Capital |
The project relies on investors (70% of funding) – delays or reduced financing may threaten launch. |
Medium |
High |
Diversify funding sources – contact more investors, prepare a backup plan (bank loan, crowdfunding). |
| Technical Issues with Web and App |
iSwitch is based on digital platforms – system failures may disrupt operations or reduce customer trust. |
Medium |
High |
Conduct thorough testing before launch, regular updates, and provide 24/7 technical support. |
| Poor Marketing Response / Low Demand |
Despite investments in influencers and online ads, the planned number of customers may not be reached. |
Medium |
Medium to High |
Continuously monitor campaign effectiveness, adjust targeting, strengthen B2B partnerships with real estate agencies. |
| Operational Issues (Logistics, Staff) |
Lack of trained staff or inefficient moving organization may cause delays or complaints. |
Medium |
High |
Implement staff training, use GPS and route planning, establish internal quality standards. |
| Competition and Price Pressure |
Local companies may lower prices or copy iSwitch's digital features. |
High |
Medium |
Maintain competitive advantage – transparent pricing, eco-friendly packaging, high-quality customer support. |
| Economic Instability / Decreased Demand |
Economic downturn may reduce willingness to pay for premium services. |
Low to Medium |
Medium |
Offer flexible service packages, focus on cost efficiency, build customer loyalty. |